:root {
  --black: #0b0b0c;
  --black-soft: #141416;
  --white: #f5f3ee;
  --white-pure: #fff;
  --wine: #681c2b;
  --wine-dark: #4d101d;
  --line-dark: rgba(255, 255, 255, .22);
  --line-light: rgba(11, 11, 12, .2);
  --display: "Inter Tight", Arial, sans-serif;
  --body: "Manrope", Arial, sans-serif;
  --gutter: clamp(20px, 4vw, 64px);
  --header-h: 82px;
  --ease: cubic-bezier(.2, .75, .2, 1);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; background: var(--black); }
body {
  margin: 0;
  color: var(--white);
  background: var(--black);
  font-family: var(--body);
  font-size: 16px;
  line-height: 1.55;
  text-rendering: optimizeLegibility;
  -webkit-font-smoothing: antialiased;
}

section[id] { scroll-margin-top: calc(var(--header-h) + 18px); }
body::after {
  position: fixed;
  inset: 0;
  z-index: 100;
  pointer-events: none;
  content: "";
  opacity: .035;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 160 160' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='.75'/%3E%3C/svg%3E");
}
a { color: inherit; text-decoration: none; }
button, input { font: inherit; }
button { color: inherit; }
img { display: block; width: 100%; }
svg { display: block; width: 1.25em; fill: none; stroke: currentColor; stroke-width: 1.6; stroke-linecap: square; stroke-linejoin: miter; }
::selection { color: var(--white); background: var(--wine); }

.skip-link {
  position: fixed;
  top: 8px;
  left: 8px;
  z-index: 1000;
  padding: 10px 14px;
  color: var(--black);
  background: var(--white);
  transform: translateY(-160%);
}
.skip-link:focus { transform: none; }
:focus-visible { outline: 2px solid currentColor; outline-offset: 5px; }

.scroll-progress {
  position: fixed;
  z-index: 110;
  top: 0;
  right: 0;
  left: 0;
  height: 3px;
  background: transparent;
}
.scroll-progress span {
  display: block;
  width: 100%;
  height: 100%;
  background: var(--wine);
  transform: scaleX(0);
  transform-origin: left;
}

.site-header {
  position: fixed;
  z-index: 90;
  top: 0;
  right: 0;
  left: 0;
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  min-height: var(--header-h);
  padding: 0 var(--gutter);
  border-bottom: 1px solid var(--line-dark);
  color: var(--white);
  transition: background .35s ease, min-height .35s ease, transform .35s ease;
}
.site-header.is-scrolled {
  min-height: 66px;
  background: rgba(11, 11, 12, .96);
}
.wordmark { display: flex; align-items: baseline; gap: 9px; width: max-content; }
.wordmark span {
  font-family: var(--display);
  font-size: 19px;
  font-weight: 600;
  letter-spacing: -.03em;
}
.wordmark small,
.scene-label,
.kicker {
  font-size: 10px;
  font-weight: 600;
  line-height: 1.2;
  letter-spacing: .16em;
  text-transform: uppercase;
}
.wordmark small { opacity: .62; }
.desktop-nav { display: flex; gap: 32px; }
.desktop-nav a {
  font-size: 11px;
  font-weight: 600;
  letter-spacing: .13em;
  text-transform: uppercase;
  opacity: .72;
  transition: opacity .2s ease;
}
.desktop-nav a:hover { opacity: 1; }
.header-action {
  display: flex;
  align-items: center;
  justify-self: end;
  gap: 14px;
  min-height: 42px;
  padding: 0 0 0 16px;
  border-left: 1px solid currentColor;
  font-family: var(--display);
  font-size: 12px;
  font-weight: 600;
  letter-spacing: .05em;
  text-transform: uppercase;
}
.header-action svg { transition: transform .25s var(--ease); }
.header-action:hover svg { transform: translateX(5px); }

.scene { position: relative; overflow: clip; }
.scene-dark { color: var(--white); background: var(--black); }
.scene-light { color: var(--black); background: var(--white); }
.scene-wine { color: var(--white); background: var(--wine); }
.kicker { margin: 0 0 22px; opacity: .64; }
h1, h2, h3, p { margin-top: 0; }
h1, h2, h3 {
  font-family: var(--display);
  font-weight: 500;
  line-height: .95;
  letter-spacing: -.055em;
}
h2 { font-size: clamp(45px, 6.2vw, 104px); }

.hero {
  display: flex;
  min-height: 100svh;
  align-items: flex-end;
  isolation: isolate;
  padding: calc(var(--header-h) + 72px) var(--gutter) 52px;
}
.hero-media {
  position: absolute;
  z-index: -3;
  inset: 0;
  overflow: hidden;
}
.hero-media picture,
.hero-media img { width: 100%; height: 100%; }
.hero-media img {
  object-fit: cover;
  object-position: 29% 34%;
  filter: saturate(.7) contrast(1.06) brightness(.7);
  transform: scale(1.035);
  animation: hero-in 1.8s var(--ease) both;
}
.hero::before {
  position: absolute;
  z-index: -2;
  inset: 0;
  content: "";
  background: linear-gradient(90deg, rgba(5, 5, 6, .82) 0%, rgba(5, 5, 6, .38) 56%, rgba(5, 5, 6, .12) 100%);
}
.hero::after {
  position: absolute;
  z-index: -2;
  right: 0;
  bottom: 0;
  left: 0;
  height: 56%;
  content: "";
  background: linear-gradient(0deg, rgba(5, 5, 6, .88), transparent);
}
.hero-shutter {
  display: none;
}
.scene-label {
  position: absolute;
  z-index: 3;
  top: calc(var(--header-h) + 26px);
  right: var(--gutter);
  display: flex;
  gap: 28px;
  opacity: .68;
}
.hero-copy { position: relative; z-index: 2; width: min(100%, 1180px); }
.hero .kicker { color: rgba(255, 255, 255, .72); }
.hero h1 {
  display: flex;
  margin: 0;
  flex-direction: column;
  width: min(100%, 1060px);
  font-size: clamp(58px, 8.5vw, 142px);
}
.hero h1 > span { display: block; overflow: hidden; }
.hero h1 > span:not(.accent-line) { width: max-content; max-width: 100%; }
.hero h1 .accent-line {
  margin-top: .16em;
  color: rgba(255, 255, 255, .72);
  font-size: .42em;
  font-weight: 400;
  letter-spacing: -.035em;
}
.title-reveal > span {
  animation: none;
}
.hero-bottom {
  display: grid;
  grid-template-columns: minmax(240px, 440px) auto;
  align-items: end;
  gap: 50px;
  margin-top: clamp(42px, 6vh, 76px);
}
.hero-bottom > p { margin: 0; color: rgba(255, 255, 255, .72); font-size: 15px; }
.hero-note {
  grid-column: 2;
  max-width: 390px;
  color: rgba(255, 255, 255, .52);
  font-size: 10px;
  line-height: 1.45;
  letter-spacing: .06em;
  text-transform: uppercase;
}
.hero-proof {
  display: grid;
  grid-template-columns: repeat(3, minmax(150px, 1fr));
  gap: 28px;
  width: min(100%, 880px);
  margin-top: 34px;
  padding-top: 22px;
  border-top: 1px solid rgba(255, 255, 255, .32);
}
.hero-proof span { display: grid; gap: 4px; }
.hero-proof b {
  font-family: var(--display);
  font-size: 14px;
  font-weight: 600;
  line-height: 1.2;
}
.hero-proof small {
  color: rgba(255, 255, 255, .54);
  font-size: 9px;
  line-height: 1.35;
  letter-spacing: .08em;
  text-transform: uppercase;
}

.cut-action {
  position: relative;
  display: inline-flex;
  align-items: center;
  justify-content: space-between;
  gap: 36px;
  width: min(100%, 390px);
  min-height: 68px;
  padding: 0 24px;
  border: 1px solid currentColor;
  font-family: var(--display);
  font-size: 13px;
  font-weight: 600;
  letter-spacing: .05em;
  text-transform: uppercase;
  transition: color .25s ease, background .25s ease;
}
.cut-action::after {
  position: absolute;
  right: 0;
  bottom: 0;
  left: 0;
  height: 2px;
  content: "";
  background: currentColor;
  transform: scaleX(.18);
  transform-origin: left;
  transition: transform .38s var(--ease);
}
.cut-action:hover::after { transform: scaleX(1); }
.cut-action svg { flex: 0 0 auto; transition: transform .3s var(--ease); }
.cut-action:hover svg { transform: translateX(6px); }
.cut-action-light { color: var(--black); background: var(--white); }
.cut-action-light:hover { color: var(--white); background: var(--wine); }
.cut-action-dark { color: var(--white); background: var(--black); }
.cut-action-dark:hover { color: var(--black); background: var(--white); }
.scroll-cue {
  position: absolute;
  z-index: 3;
  right: var(--gutter);
  bottom: 52px;
  display: flex;
  align-items: center;
  gap: 12px;
  font-size: 10px;
  font-weight: 600;
  letter-spacing: .15em;
  text-transform: uppercase;
  writing-mode: vertical-rl;
}
.scroll-cue i {
  display: block;
  width: 1px;
  height: 58px;
  background: rgba(255, 255, 255, .45);
  transform-origin: top;
  animation: cue 2s ease infinite;
}

.funnel-bridge {
  display: grid;
  grid-template-columns: 90px minmax(420px, 1.25fr) minmax(300px, .75fr);
  gap: clamp(34px, 5vw, 86px);
  align-items: end;
  padding: clamp(88px, 10vw, 150px) var(--gutter);
}
.bridge-index {
  align-self: start;
  font-family: var(--display);
  font-size: clamp(72px, 9vw, 140px);
  font-weight: 600;
  line-height: .75;
  letter-spacing: -.08em;
  opacity: .14;
}
.bridge-title h2 { max-width: 930px; margin: 0; font-size: clamp(50px, 6vw, 96px); }
.bridge-action { padding-bottom: 4px; }
.bridge-situations { margin-bottom: 30px; border-top: 1px solid var(--line-dark); }
.bridge-situations p {
  display: grid;
  grid-template-columns: 30px 1fr;
  gap: 13px;
  margin: 0;
  padding: 14px 0;
  border-bottom: 1px solid var(--line-dark);
  color: rgba(255, 255, 255, .72);
  font-size: 13px;
}
.bridge-situations span { color: var(--white); font-family: var(--display); font-size: 10px; letter-spacing: .08em; }
.bridge-action .cut-action { width: 100%; }
.bridge-action small {
  display: block;
  margin-top: 15px;
  color: rgba(255, 255, 255, .55);
  font-size: 10px;
  line-height: 1.45;
}

.identity {
  padding: clamp(90px, 12vw, 180px) var(--gutter);
}
.section-head {
  display: grid;
  grid-template-columns: minmax(190px, 28%) 1fr;
  gap: 40px;
  align-items: start;
  margin-bottom: clamp(70px, 9vw, 130px);
}
.section-head h2 { max-width: 980px; margin: 0; }
.section-head .kicker { margin-top: 10px; }
.role-stage {
  display: grid;
  grid-template-columns: minmax(360px, .85fr) minmax(420px, 1.15fr);
  gap: clamp(55px, 8vw, 140px);
  align-items: start;
}
.role-list { border-top: 1px solid var(--line-light); }
.role-row {
  display: grid;
  grid-template-columns: minmax(120px, 1fr) minmax(160px, .85fr) 28px;
  align-items: center;
  gap: 16px;
  width: 100%;
  min-height: 94px;
  padding: 0;
  border: 0;
  border-bottom: 1px solid var(--line-light);
  color: rgba(11, 11, 12, .38);
  background: transparent;
  text-align: left;
  cursor: pointer;
  transition: color .25s ease, padding .35s var(--ease);
}
.role-row:hover,
.role-row.is-active { color: var(--black); padding-left: 16px; }
.role-name { font-family: var(--display); font-size: clamp(24px, 2.2vw, 34px); font-weight: 500; letter-spacing: -.04em; }
.role-note { font-size: 12px; line-height: 1.4; }
.role-row svg { justify-self: end; transition: transform .3s var(--ease); }
.role-row.is-active svg { transform: translateX(5px); }
.role-result { padding-top: 4px; }
.role-result-label {
  max-width: 520px;
  margin-bottom: 30px;
  color: var(--wine);
  font-size: 12px;
  font-weight: 600;
  letter-spacing: .08em;
  text-transform: uppercase;
}
.role-result h3 { max-width: 760px; margin-bottom: 34px; font-size: clamp(42px, 5vw, 80px); }
.role-result > p:not(.role-result-label) { max-width: 610px; color: rgba(11, 11, 12, .6); }
.text-link {
  display: inline-flex;
  align-items: center;
  gap: 26px;
  margin-top: 25px;
  padding-bottom: 10px;
  border-bottom: 1px solid currentColor;
  font-size: 12px;
  font-weight: 600;
  letter-spacing: .08em;
  text-transform: uppercase;
}
.text-link svg { transition: transform .3s var(--ease); }
.text-link:hover svg { transform: translateX(6px); }

.method {
  display: grid;
  grid-template-columns: minmax(0, 1.08fr) minmax(420px, .92fr);
  min-height: 100svh;
}
.media-mask { overflow: hidden; }
.media-mask img { height: 100%; object-fit: cover; transition: transform 1.1s var(--ease), filter 1s ease; }
.method-media { min-height: 820px; }
.method-media img { object-position: 50% 24%; filter: saturate(.82) contrast(1.05); }
.method-copy {
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: clamp(90px, 9vw, 150px) var(--gutter) clamp(70px, 8vw, 130px);
}
.method-copy h2 { max-width: 760px; margin-bottom: 65px; font-size: clamp(48px, 5.6vw, 88px); }
.method-lines { border-top: 1px solid var(--line-dark); }
.method-lines article {
  display: grid;
  grid-template-columns: 120px 1fr;
  gap: 30px;
  padding: 23px 0;
  border-bottom: 1px solid var(--line-dark);
}
.method-lines strong { font-family: var(--display); font-size: 15px; font-weight: 500; }
.method-lines p { margin: 0; color: rgba(255, 255, 255, .56); font-size: 13px; }

.experience {
  display: grid;
  grid-template-columns: .65fr 1fr .82fr;
  gap: clamp(35px, 6vw, 105px);
  align-items: center;
  min-height: 100svh;
  padding: clamp(90px, 10vw, 150px) var(--gutter);
}
.experience-number { align-self: start; }
.experience-number span {
  display: block;
  font-family: var(--display);
  font-size: clamp(120px, 17vw, 280px);
  font-weight: 600;
  line-height: .74;
  letter-spacing: -.09em;
}
.experience-number small {
  display: block;
  margin-top: 24px;
  font-size: 11px;
  font-weight: 600;
  letter-spacing: .12em;
  line-height: 1.6;
  text-transform: uppercase;
}
.experience-copy h2 { max-width: 700px; margin-bottom: 36px; font-size: clamp(48px, 5vw, 82px); }
.experience-copy > p:not(.kicker) { max-width: 640px; color: rgba(255, 255, 255, .7); }
.experience-portrait {
  height: min(72vh, 800px);
  border: 1px solid var(--line-dark);
}
.experience-portrait img { object-position: 50% 38%; filter: saturate(.88) contrast(1.04); }
.source-links { display: flex; flex-wrap: wrap; gap: 26px; margin-top: 38px; }
.source-links a {
  display: inline-flex;
  align-items: center;
  gap: 9px;
  padding-bottom: 7px;
  border-bottom: 1px solid rgba(255, 255, 255, .5);
  font-size: 11px;
  font-weight: 600;
  letter-spacing: .1em;
  text-transform: uppercase;
}
.source-links svg { width: 14px; }

.interview { display: grid; grid-template-columns: 1.55fr .7fr; gap: 0; min-height: 100svh; align-items: stretch; }
.interview-frame {
  position: relative;
  overflow: hidden;
  min-height: 680px;
  padding: 0;
  border: 0;
  background: var(--black-soft);
  cursor: pointer;
}
.interview-frame > img { height: 100%; object-fit: cover; object-position: center; filter: saturate(.58) contrast(1.08) brightness(.78); transition: transform 1.1s var(--ease), filter .6s ease; }
.interview-frame:hover > img { transform: scale(1.025); filter: saturate(.8) contrast(1.05) brightness(.84); }
.interview-overlay {
  position: absolute;
  right: 30px;
  bottom: 30px;
  left: 30px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding-top: 20px;
  border-top: 1px solid rgba(255, 255, 255, .55);
  color: var(--white);
  font-size: 11px;
  font-weight: 600;
  letter-spacing: .13em;
  text-transform: uppercase;
}
.interview-overlay svg { width: 48px; height: 48px; border: 1px solid rgba(255, 255, 255, .6); stroke: none; fill: currentColor; transition: color .2s, background .2s; }
.interview-frame:hover .interview-overlay svg { color: var(--black); background: var(--white); }
.interview-caption { display: flex; flex-direction: column; justify-content: flex-end; padding: clamp(60px, 7vw, 110px) var(--gutter); }
.interview-caption h2 { margin-bottom: 34px; font-size: clamp(43px, 4.5vw, 74px); }
.interview-caption > p:last-child { color: rgba(255, 255, 255, .58); font-size: 14px; }

.formats { padding: clamp(95px, 12vw, 180px) var(--gutter); }
.format-grid { border-top: 1px solid var(--line-light); }
.format-row {
  display: grid;
  grid-template-columns: minmax(220px, .62fr) 1fr;
  gap: 50px;
  align-items: start;
  padding: clamp(34px, 4vw, 62px) 0;
  border-bottom: 1px solid var(--line-light);
}
.format-row h3 { margin: 0; font-size: clamp(40px, 5.5vw, 86px); transition: color .25s, transform .35s var(--ease); }
.format-row p { max-width: 670px; margin: 9px 0 0; color: rgba(11, 11, 12, .58); font-size: clamp(15px, 1.3vw, 19px); }
.format-row:hover h3 { color: var(--wine); transform: translateX(14px); }

.first-step {
  display: grid;
  grid-template-columns: 1fr 1fr;
  min-height: 100svh;
}
.step-visual { min-height: 760px; }
.step-visual img { filter: saturate(.55) contrast(1.07); }
.step-copy { display: flex; flex-direction: column; justify-content: center; padding: clamp(80px, 9vw, 150px) var(--gutter); }
.step-copy h2 { margin-bottom: 34px; font-size: clamp(50px, 6vw, 96px); }
.step-copy > p:not(.kicker) { max-width: 640px; color: rgba(255, 255, 255, .62); }
.step-line {
  margin: 45px 0 48px;
  padding: 0;
  border-top: 1px solid var(--line-dark);
  list-style: none;
  counter-reset: step;
}
.step-line li {
  display: grid;
  grid-template-columns: 38px 1fr;
  gap: 15px;
  padding: 18px 0;
  border-bottom: 1px solid var(--line-dark);
  color: rgba(255, 255, 255, .7);
  counter-increment: step;
}
.step-line li::before { content: "0" counter(step); color: var(--white); font-family: var(--display); font-size: 11px; letter-spacing: .08em; }
.step-line span { font-size: 13px; }
.cta-note { display: block; max-width: 480px; margin-top: 16px; color: rgba(255, 255, 255, .42); font-size: 10px; line-height: 1.5; }

.finale { min-height: 76svh; padding: clamp(90px, 12vw, 170px) var(--gutter) 32px; }
.finale-copy { max-width: 1120px; }
.finale h2 { margin-bottom: 50px; font-size: clamp(55px, 8vw, 128px); }
.text-link-light { color: var(--white); }
footer {
  position: absolute;
  right: var(--gutter);
  bottom: 30px;
  left: var(--gutter);
  display: flex;
  justify-content: space-between;
  padding-top: 20px;
  border-top: 1px solid rgba(255, 255, 255, .32);
  font-size: 10px;
  font-weight: 600;
  letter-spacing: .13em;
  text-transform: uppercase;
}

.mobile-lead { display: none; }
.video-dialog {
  width: min(94vw, 1200px);
  max-width: none;
  padding: 48px 0 0;
  border: 0;
  color: var(--white);
  background: var(--black);
}
.video-dialog::backdrop { background: rgba(0, 0, 0, .88); }
.video-slot { aspect-ratio: 16 / 9; }
.video-slot iframe { width: 100%; height: 100%; border: 0; }
.video-close {
  position: absolute;
  top: 0;
  right: 0;
  padding: 12px 0;
  border: 0;
  color: var(--white);
  background: none;
  font-size: 10px;
  font-weight: 600;
  letter-spacing: .13em;
  text-transform: uppercase;
  cursor: pointer;
}

.lead-dialog {
  width: min(94vw, 1080px);
  max-width: none;
  padding: 0;
  border: 1px solid rgba(255, 255, 255, .24);
  color: var(--white);
  background: var(--black);
  box-shadow: 0 32px 100px rgba(0, 0, 0, .55);
  overflow: hidden;
}
.lead-dialog[open] {
  display: grid;
  grid-template-columns: minmax(300px, .78fr) minmax(430px, 1fr);
  animation: dialog-in .55s var(--ease) both;
}
.lead-dialog::backdrop { background: rgba(5, 5, 6, .78); backdrop-filter: blur(8px); }
.lead-dialog-media { min-height: 620px; overflow: hidden; }
.lead-dialog-media img { height: 100%; object-fit: cover; object-position: 50% 24%; filter: saturate(.86) contrast(1.05); }
.lead-dialog-copy { display: flex; justify-content: center; flex-direction: column; padding: clamp(46px, 6vw, 82px); }
.lead-dialog-copy h2 { max-width: 650px; margin-bottom: 28px; font-size: clamp(45px, 5vw, 72px); }
.lead-dialog-copy > p:not(.kicker) { max-width: 570px; margin-bottom: 34px; color: rgba(255, 255, 255, .64); font-size: 14px; }
.lead-dialog-copy .cut-action { width: 100%; }
.lead-dialog-copy small { display: block; margin-top: 18px; color: rgba(255, 255, 255, .42); font-size: 9px; letter-spacing: .05em; text-transform: uppercase; }
.lead-dialog-close {
  position: absolute;
  z-index: 2;
  top: 18px;
  right: 18px;
  padding: 8px 0;
  border: 0;
  border-bottom: 1px solid currentColor;
  color: rgba(255, 255, 255, .72);
  background: transparent;
  font-size: 9px;
  letter-spacing: .12em;
  text-transform: uppercase;
  cursor: pointer;
}
.lead-dialog-later {
  align-self: flex-start;
  margin-top: 20px;
  padding: 0 0 7px;
  border: 0;
  border-bottom: 1px solid rgba(255, 255, 255, .4);
  color: rgba(255, 255, 255, .62);
  background: transparent;
  font-size: 10px;
  letter-spacing: .08em;
  text-transform: uppercase;
  cursor: pointer;
}

.motion-ready .reveal:not(.is-revealed) {
  opacity: 0;
  transform: translateY(38px);
  transition: opacity .8s var(--ease), transform .8s var(--ease);
}
.motion-ready .reveal.is-revealed { opacity: 1; transform: none; transition: opacity .8s var(--ease), transform .8s var(--ease); }
.motion-ready .reveal-media:not(.is-revealed) { clip-path: inset(0 0 100% 0); transition: clip-path 1.1s var(--ease); }
.motion-ready .reveal-media.is-revealed { clip-path: inset(0); transition: clip-path 1.1s var(--ease); }
.motion-ready .reveal-media.is-revealed img { transform: scale(1.001); }

@keyframes hero-in { from { transform: scale(1.12); filter: saturate(.35) contrast(1.15) brightness(.45); } }
@keyframes cue { 0%, 100% { transform: scaleY(.28); opacity: .4; } 50% { transform: scaleY(1); opacity: 1; } }
@keyframes dialog-in { from { opacity: 0; transform: translateY(24px) scale(.985); } }

@media (max-width: 1050px) {
  .desktop-nav { display: none; }
  .site-header { grid-template-columns: 1fr 1fr; }
  .hero { min-height: 900px; }
  .funnel-bridge { grid-template-columns: 70px 1fr; }
  .bridge-action { grid-column: 2; max-width: 620px; }
  .role-stage { grid-template-columns: 1fr; }
  .role-result { width: min(100%, 760px); }
  .method { grid-template-columns: 1fr; }
  .method-media { min-height: 70svh; }
  .experience { grid-template-columns: .65fr 1fr; }
  .experience-portrait { grid-column: 2; height: 620px; }
  .experience-copy { grid-column: 2; grid-row: 1; }
  .experience-number { grid-row: 1 / 3; }
  .interview { grid-template-columns: 1fr; }
  .interview-frame { min-height: 62vw; }
  .interview-caption { padding-top: 80px; padding-bottom: 100px; }
  .first-step { grid-template-columns: 1fr; }
  .step-visual { min-height: 68svh; }
}

@media (max-width: 720px) {
  :root { --gutter: 20px; --header-h: 66px; }
  body { padding-bottom: 70px; }
  body::after { opacity: .025; }
  .site-header { min-height: var(--header-h); }
  .site-header.is-scrolled { min-height: 58px; }
  .wordmark { display: grid; gap: 0; }
  .wordmark span { font-size: 16px; line-height: 1; }
  .wordmark small { margin-top: 4px; font-size: 7px; }
  .header-action { padding-left: 12px; font-size: 9px; gap: 8px; }
  .header-action svg { width: 16px; }
  .scene-label { top: calc(var(--header-h) + 19px); right: auto; left: var(--gutter); gap: 12px; font-size: 7px; }
  .scene-label span:not(:first-child)::before { content: "/"; margin-right: 12px; opacity: .45; }
  .hero {
    min-height: max(760px, 100svh);
    padding-top: 112px;
    padding-bottom: 52px;
  }
  .hero-media img { object-position: 50% 24%; filter: saturate(.65) contrast(1.05) brightness(.62); }
  .hero::before { background: linear-gradient(90deg, rgba(5, 5, 6, .42), rgba(5, 5, 6, .05)); }
  .hero::after { height: 70%; background: linear-gradient(0deg, rgba(5, 5, 6, .96) 0%, rgba(5, 5, 6, .58) 55%, transparent 100%); }
  .hero .kicker { margin-bottom: 15px; font-size: 8px; }
  .hero h1 { font-size: clamp(44px, 12.2vw, 58px); line-height: .9; }
  .hero h1 .accent-line { margin-top: .48em; max-width: 320px; font-size: .38em; line-height: 1.12; }
  .hero-bottom { display: grid; grid-template-columns: 1fr; gap: 14px; margin-top: 28px; }
  .hero-bottom > p { max-width: 330px; margin-bottom: 4px; font-size: 12px; line-height: 1.52; }
  .hero-bottom .cut-action { display: inline-flex; width: 100%; min-height: 60px; }
  .hero-note { grid-column: auto; max-width: none; font-size: 8px; }
  .hero-proof { grid-template-columns: repeat(3, 1fr); gap: 12px; margin-top: 24px; padding-top: 16px; }
  .hero-proof b { font-size: 10px; }
  .hero-proof small { font-size: 7px; letter-spacing: .04em; }
  .scroll-cue { display: none; }
  .funnel-bridge { display: block; padding: 68px var(--gutter) 72px; }
  .bridge-index { position: absolute; top: 28px; right: 18px; font-size: 84px; }
  .bridge-title { position: relative; z-index: 1; }
  .bridge-title h2 { font-size: clamp(43px, 12vw, 56px); }
  .bridge-action { margin-top: 38px; }
  .bridge-situations { margin-bottom: 26px; }
  .bridge-situations p { padding: 13px 0; font-size: 11px; }
  .bridge-action small { font-size: 9px; }
  h2 { font-size: clamp(42px, 12vw, 58px); }
  .identity, .formats { padding-top: 72px; padding-bottom: 78px; }
  .section-head { display: block; margin-bottom: 58px; }
  .section-head .kicker { margin-bottom: 17px; }
  .section-head h2 { font-size: 48px; }
  .role-stage { gap: 44px; }
  .role-row { grid-template-columns: 1fr 26px; min-height: 78px; }
  .role-note { display: none; }
  .role-name { font-size: 26px; }
  .role-result-label { margin-bottom: 20px; font-size: 9px; }
  .role-result h3 { margin-bottom: 25px; font-size: 43px; }
  .role-result > p:not(.role-result-label) { font-size: 13px; }
  .text-link { max-width: 100%; gap: 14px; font-size: 10px; }
  .method-media { min-height: max(360px, 48svh); }
  .method-media img { object-position: 50% 22%; }
  .method-copy { padding: 82px var(--gutter) 90px; }
  .method-copy h2 { margin-bottom: 48px; font-size: 49px; }
  .method-lines article { grid-template-columns: 85px 1fr; gap: 18px; padding: 20px 0; }
  .method-lines strong { font-size: 13px; }
  .method-lines p { font-size: 11px; }
  .experience { display: flex; min-height: 0; padding: 76px var(--gutter) 80px; flex-direction: column; gap: 38px; align-items: stretch; }
  .experience-copy { order: 1; }
  .experience-number { order: 2; display: flex; align-items: flex-end; gap: 22px; }
  .experience-number span { font-size: 144px; }
  .experience-number small { margin: 0 0 3px; font-size: 8px; }
  .experience-portrait { order: 3; height: min(120vw, 590px); }
  .experience-copy h2 { margin-bottom: 28px; font-size: 48px; }
  .experience-copy > p:not(.kicker) { font-size: 12px; }
  .source-links { gap: 18px; margin-top: 28px; }
  .source-links a { font-size: 8px; }
  .interview { min-height: 0; }
  .interview-frame { min-height: max(310px, 62vw); }
  .interview-overlay { right: 18px; bottom: 18px; left: 18px; padding-top: 13px; font-size: 8px; }
  .interview-overlay svg { width: 38px; height: 38px; }
  .interview-caption { padding: 68px var(--gutter) 82px; }
  .interview-caption h2 { margin-bottom: 24px; font-size: 46px; }
  .interview-caption > p:last-child { font-size: 12px; }
  .format-grid { margin-top: -10px; }
  .format-row { display: block; padding: 30px 0; }
  .format-row h3 { font-size: 50px; }
  .format-row p { margin-top: 15px; font-size: 12px; line-height: 1.6; }
  .format-row:hover h3 { transform: none; }
  .step-visual { min-height: max(360px, 48svh); }
  .step-visual img { object-position: 50% 24%; }
  .step-copy { padding: 75px var(--gutter) 92px; }
  .step-copy h2 { font-size: 50px; }
  .step-copy > p:not(.kicker) { font-size: 12px; }
  .step-line { margin: 36px 0 38px; }
  .step-line li { font-size: 12px; }
  .step-copy .cut-action { min-height: 62px; font-size: 11px; }
  .cta-note { font-size: 8px; }
  .finale { min-height: 78svh; padding-top: 82px; padding-bottom: 80px; }
  .finale h2 { margin-bottom: 38px; font-size: 54px; }
  footer { bottom: 24px; font-size: 7px; }
  footer span:last-child { display: none; }
  .mobile-lead {
    position: fixed;
    z-index: 85;
    right: 0;
    bottom: 0;
    left: 0;
    display: flex;
    align-items: center;
    justify-content: space-between;
    height: calc(70px + env(safe-area-inset-bottom));
    padding: 0 0 env(safe-area-inset-bottom) 18px;
    color: var(--white);
    background: var(--black);
    border-top: 1px solid rgba(255, 255, 255, .18);
    transform: translateY(110%);
    transition: transform .35s var(--ease);
  }
  .mobile-lead.is-visible { transform: none; }
  .mobile-lead > span { display: grid; line-height: 1.2; }
  .mobile-lead b { font-family: var(--display); font-size: 12px; font-weight: 500; text-transform: uppercase; }
  .mobile-lead small { color: rgba(255, 255, 255, .48); font-size: 8px; letter-spacing: .1em; text-transform: uppercase; }
  .mobile-lead a {
    display: flex;
    align-items: center;
    justify-content: center;
    align-self: stretch;
    gap: 12px;
    width: 44%;
    color: var(--white);
    background: var(--wine);
    border-left: 1px solid rgba(255, 255, 255, .18);
    font-family: var(--display);
    font-size: 11px;
    font-weight: 600;
    letter-spacing: .06em;
    text-transform: uppercase;
  }
  .mobile-lead svg { width: 17px; }
  .video-dialog { width: 100vw; padding-top: 48px; }
  .lead-dialog[open] {
    display: block;
    width: calc(100vw - 24px);
    max-height: calc(100dvh - 24px);
    overflow-y: auto;
  }
  .lead-dialog-media { min-height: 0; height: min(31dvh, 260px); }
  .lead-dialog-copy { padding: 28px 20px 30px; }
  .lead-dialog-copy .kicker { margin-bottom: 13px; }
  .lead-dialog-copy h2 { margin-bottom: 19px; font-size: 36px; }
  .lead-dialog-copy > p:not(.kicker) { margin-bottom: 22px; font-size: 11px; }
  .lead-dialog-copy .cut-action { min-height: 58px; font-size: 10px; }
  .lead-dialog-close { top: 12px; right: 14px; padding: 7px 9px; border: 1px solid rgba(255, 255, 255, .5); background: rgba(11, 11, 12, .5); }
}

@media (max-width: 380px) {
  .header-action span { max-width: 74px; line-height: 1.15; }
  .hero h1 { font-size: 48px; }
  .scene-label { gap: 8px; }
  .scene-label span:not(:first-child)::before { margin-right: 8px; }
  .section-head h2, .role-result h3, .method-copy h2, .experience-copy h2, .interview-caption h2, .step-copy h2 { font-size: 42px; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: .01ms !important; animation-iteration-count: 1 !important; transition-duration: .01ms !important; }
  .js .reveal { opacity: 1; transform: none; }
  .js .reveal-media { clip-path: none; }
}